H & M X Alexander Wang sale of "Crazy Night"

Yesterday, the headlines in fashion circles undoubtedly H & M X AlexanderWang cooperation models clothing on sale in China. Just opened a fashion media, you will understand how the sale of crazy scenes.

　　He stylish and in small series is also an occasion to play it, an exclusive interview with several display division were from H & M (who graduated from the Hittites, became a fast fashion brand outstanding display division),cheap real jordan with another interpretation of this unique perspective fashion and cultural phenomenon, but also let people know more about the display division of the fashion career.

　　"Once such a mad rush to buy a few years ago on the sale or H & M and Versace clothing section when cooperation"

　　Large Renge how the fire? If you can not witnessed the sale of the site is difficult to answer this question. He's from H & M fashion out of the display division Jessie tells us, "is said to last scene was so crazy for sale a few years ago with the launch of Versace cooperation models when."

　　As the display division, last night described the new offering is like experiencing a "display congress battle." According display a short time under the guidance issued by the headquarters, to quickly understand the cooperation models clothing style and arrangement of display props. Respondents were H & M display division, said the sale will really test the display division of combat skills, "in such a short time, high-intensity work carried out on display, there is no accumulation of technology has really choke point", a display division says.

　　"Great Renge design is very cool, especially the cut and fabric."

　　Wang Daren is designed to say why it is so welcomed by the general public?We still listen to the views of the display division.

　　Jessie: Big 仁哥 design often loved by young people, including some simple designs. From the point of view of the display, very like this style of clothing, including color and silhouette are very clear. Display style is also very like it, is to do sets with (totallook). Especially his tailoring and fabric, very futuristic.

　　Monica: I think Wang Daren compare the value of the fabric material. He works mainly in black and white ash, embodied in the material above, the material used spacesuit fabrics in fashion this year with his own innovative combination of wetsuit fabric, but also reflects a sense of style to exercise our powers. The H & M clothing styles in the past, this is rarely sporty clothing, this can be considered a breakthrough it.

　　"Working 12 hours, in addition to the excitement tired as well."

　　Q: After a long busy feeling?

　　Jeff: so long is finally ready to complete a task, just make up a sleep, but will think it is still very excited.

　　Monica: After joining the team is not on display, the entire team in October we are preparing this matter, including the headquarters for our program based on the overall arrangement. But the big-name designers can experience the cooperation projects, felt experience has been improved.

　　Jessie: I was yesterday morning from 7:01 until now (20:00) before work. I will feel very tired, but the task has been completed, but the overall display design is really what we want, it will feel very happy.

　　From the display division's perspective, we once again feel the mad rush of the night unrest. After a long period of high intensity work overtime, each display division tired, but those who manufacture beautiful visual display division who meet the customer's shopping experience, but also witnessed a rare event in this fashion carnival, while the master design style is bound to affect everyone.

　　We display division Jessie description tease out this "mad rush Night" schedule.

　　Two weeks before the sale: The sale of our entire Visual team ahead two weeks to prepare. Including the preparation of appropriate props list and the list of goods and commodity prices. Then be prepared according to the display program headquarters issued.

　　One week before the sale: We will all goods Check again, will display props all assembled.

　　Three days before the sale: model assembly, complete the production of window design

　　At 19:00 on November 5: Even though the 6th began offering this partnership clothing section, but we found that many people in at 19:00 on the 5th multi began lining up overnight.

　　At 20:00 on November 5: Distance on sale in less than 12 hours time. Display division team approach. We conducted according to the guidelines issued by the display shelves at the headquarters of the assembly, including laminate structures, bar rack position and goods of a kind display mode (positive hung, side hung, etc.). The display division team are working overtime to complete the exhibition program produced overnight.

　　At 7:30 on November 6: originally planned to 8:00 this morning, more than a sale, but we found that many people are waiting in line overnight for sale, so we changed the plan, put on sale ahead of time to 7:30 shop.

　　At 7:30 on November 6: sale, before 10 VIP customers into the store during limited hours 10 minutes ahead of time to buy. The first wave of customers into the store very crazy, basically ran into the store, we also found that many people took the snakeskin child shopping. After the first wave of people into the store, we store shelf above each bar will basically less than half of the clothes.

　　7:45: The first four-wave customer basically has the goods are sold out, leaving only shorts and vests as well as other small items.

　　8:00: Some bag, yoga blankets, shoes sold out, leaving only a few water bottles, key hooks and other accessories. On the second floor men's area at 8:00 when the goods would have been completely sold out, Visual team began to restore the store layout.

　　8:30: All the goods are already sold out.

　　9: 00: Visual team began dismantling display shelves, visual props, restore the entire store layout.

　　10:00: Some unidentified "truth" of the customer into the store and then a crazy attempt to snap up this cooperation clothing section. They think that the whole store is limited edition clothing, resulting in frantic buying audience. We have a SA in the dressing room to come up with a two vests and trousers, from the dressing room to the checkout only about 800 meters away. Said the SA, "left two pieces of clothing," after all the customers to hear these words, and instantly rushed to the dressing room began to grab two pieces of clothing, very exaggerated.